Branding and bespoke e-commerce website design for a cosmetics company creating affordable alternatives to dental veneers.
The Instasmile branding has been refreshed and updated to include an extensive array of assets involving logo marks, an icon set and a digital design system.
The Instasmile website was designed from the ground up. A fully bespoke e-commerce platform involving customer reviews, case studies, product information, and the Smile Assessment - the entry point for all customers beginning their Instasmile journey. The online Smile Assessment gathers information required to produce custom-fit veneers for every customer. Sales are taken care of via a checkout system when upon completion, customers can review their purchase via a personal account area.