Moto Medic
Moto Medic offer mobile motorcycle diagnosis and repair, both mechanical and electrical, pre-purchase vehicle inspections, servicing, MOT, transportation and recovery. I designed the logo and branding to get the company started and ready to hit the road.
Branding
Digital
Print
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-100-motomedic01.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-100-motomedic01.jpg)
Visual identity
I supplied the client with a selection of logo concepts using a range of styles. I assisted in the creation of the company tagline, "Mobile motorcycle mechanic", and the slogan, "Our pride, your joy", both used to great effect across their marketing collateral.
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-100-motomedic03.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-100-motomedic03.jpg)
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-100-motomedic04.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-100-motomedic04.jpg)
Creative design
It was important to Moto Medic for the logo to be both simple and dynamic. Their choice was a minimalist spanner head containing bolts which take on the shape of the double M initials from the company name.
I customised the wordmark so that the geometry of the letter M, the circular O and the open counter of the letter C married up with shapes within the icon, resulting in a brand that is clean and unique.
![Moto Medic custom wordmark](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-50-motomedic07.jpg)
![Moto Medic custom wordmark](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-50-motomedic07.jpg)
![Moto Medic colour palette](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-50-motomedic08.jpg)
![Moto Medic colour palette](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-50-motomedic08.jpg)
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-50-motomedic05.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-50-motomedic05.jpg)
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-50-motomedic06.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-50-motomedic06.jpg)
![](https://www.gregashleydesign.co.uk/wp-content/uploads/2016/03/portfolio-100-motomedic02.jpg)
![](https://www.gadesign.co/wp-content/uploads/2016/03/portfolio-100-motomedic02.jpg)
If you want to work together on a design project, speak to me on 07539 619426 or email hello@gadesign.co