I designed the brand identity, online presence and marketing materials for ITR, an established IT and AV equipment supplier in Europe. With a wealth of knowledge, ITR specialises in cutting-edge technology solutions for exhibitions, conferences and live events.
The ITR team didn't want to drop the recognisable circular symbol but specified the rebrand should express approachability and innovation. The first step was to balance the symbol with the wordmark, as the previous version appeared top-heavy. The new logo uses three interconnected circles, with centre points forming a progressive play symbol, to portray ITR's forward-thinking, solution-focused service.
Digital design and UX
The ITR website sees a major overhaul, including much-improved product search, product categorisation and online quote system. The website is now a hub of knowledge, from the latest product innovations to event and venue information across Europe. View the website at itr.co.uk
If you want to work together on a design project, speak to me on 07539 619426 or email firstname.lastname@example.org